Tag Archives: Holographic covers

Malibu Catalog

photoThis is one of those things they used to stick in with the box of comics from the distributor every week. Most comic shops got this kind of solicitation catalog. Most went into the trash, I’m sure. I don’t even think this is particularly collectible but it did have some interesting info.

I know there were 5,000 of each of the holographic covers for the first seven Ultraverse titles. Back in the day these books were hard to find, and when you saw one it was extremely expensive. Seems like I remember some with $100 price tags, and this was back when you could get a pretty good stack of Silver Age Marvel comics for that kind of money.

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But I never understood the process. This catalog explains a bit of that: For every 100 copies of an Ultraverse launch title, retailers could buy a holographic cover comic for $4.25. You better have had a pretty healthy comic shop if you were planning on ordering 100 of anything, although this was just before the big comic crash of the 1990s.


Silver hologram covers

As far as Ultraverse comics go, the silver hologram covers were the bee’s knees. I would have been stoked to find one of these for under $50 back in 1994. Now I wouldn’t pay $50 for a set of all seven ($40, tops).

I still think they are very cool and I have picked up a bunch over the years, it’s just that you don’t have to pay that much for them (just ignore all those BINs for $20 and up on eBay). It’s very easy to pick up individual copies for under $10 shipped, sometimes half that much.

Just make sure the person you’re buying from has a decent rating and reliable shipping feedback. Hologram covers are easily damaged and once they have a ding or a few crinkles they don’t look nearly as nice. I won a lot of all seven for $20 once, and somebody in the post office must have dropped the envelope on its corner, because all seven books had a massive ding in the same spot. Ruined. And they appeared to be pretty much in near mint condition beforehand. I looked like that guy in the bottom left of the Prime cover (above).

 

 

 

Actually, these books aren’t that rare. There were 5,000 copies printed of each for a total of 35,000 (not counting 5,500 for the gold Ultraforce comic or the seven gold hologram versions — no idea of the print run on those, probably not very high). But for eye appeal, you can’t beat them. Any self-respecting Ultraverse collector should nab a full set of these.


Gold hologram covers

To me, these are the crown jewels of collecting Ultraverse comics. I have no idea how many of these were printed, but I don’t think the number is too high.

When they first launched the Ultraverse, seven of the first series (Exiles, Freex, Hardcase, Mantra, Prime, Prototype, and Strangers) had variant silver hologram covers for the No. 1 issues. I suppose these were mainly dealer incentives, but I remember seeing these going for $100 or more at comic cons back then.  The official print run for each was 5,000, but I couldn’t tell you if all of those made it into circulation.

But the gold hologram covers … I never saw one of those until a few years ago on eBay. I don’t have the data to back this up, but my hunch is that these are really freaking rare. But since nobody seems to care much about collecting Ultraverse anymore, you can still get them relatively cheap. I picked up a Prime gold when I thought I was buying a silver for $5 on eBay. I bought a Freex gold for $8 from Mile High Comics. It took me several years to put together a full set; the most I paid was around $20. I saw a full set of all seven go for about $150 a couple of years ago (all of the silvers were included in that auction).

Here are the seven. I also included the Ultraforce gold, although it is a different type of gold hologram and did not have a silver counterpart. I think they are pretty common (official print run was 5,500); I bought 20 of them from Mile High for $32 a few years back.

   

   

  

  

Click on the image to see a larger picture, but these things don’t really scan in all that well. Help me out if you might know how many of these were made, or what happened to them.