The seven titles that were relaunched after Black September each got a variant cover for the No. 1 issues (there were also painted variant covers for the Infinity issues and additional covers for the All New Exiles).
I don’t have the overall numbers, but the painted variants made up 20 percent of the print run. I don’t think the painted covers necessarily look better; they just look different. It was also apparent that the Ultraverse was heading in an entirely new direction. There is a whole lot of Marvel on those covers, including the Spidey-Prime with his hair hanging out.
But man, I miss $1.50 comics …
Prime is the only one with a UPC code on the painted version.
These aren’t too hard to find on eBay. The easy way to tell them apart is that the regular issues have a UPC code on the front and the painted ones don’t (apart from Prime … just be careful with that one). They’re pretty common in larger lots.
There are also signed-and-numbered versions of many of these with Ultraverse COAs.